An ongoing success story

Once upon a time there was a little girl named Trudi, who lived in a little house in the wood… Trudi loved animals very much. With needle, thread and bits of fabric she sewed for herself and for her friends – bears, squirrels, rabbits, and even big elephants and tigers.

Growing up, Trudi maintains her passion and that, which looked like a fairy tale of other times, turns into a real story of entrepreneurial success: it was 1954, the year in which the Trudi company was founded.

After some years of growth the first market successes are achieved. The quality, design, softness and attention to the smallest details of the products manufactured at the workshop of Tarcento at first conquer the Italian market, then expand to Europe and to the rest of the world.

In 1998 Trudi acquires Sevi, Europe’s oldest brand of wooden toys and accessories.

In fact, in 1831 the young carving and inlaying craftsman Josef Anton Senoner founds in Ortisei (Val Gardena) the company that would become famous all over the world for the style and philosophy of its wooden toys, furniture and furnishing accessories.

Over the years Sevi has remained faithful to its founder’s principles and to the values that have made it famous: woodcraft, the creativity of its collections and the care for its products’ quality.

In 2006 the Group further expands acquiring Olli Olbot, the brand dedicated to infant care and to the world of early childhood.

“…In a little town in the heart of Germany a mum designs toys for her children…”. It was 1998 and, exactly as for Trudi, the first Olli Olbot collections are born out of passion, creativity and the wish to express them.

The brand soon acquires strength, personality and high recognisability among the high-level infant care brands on the German market.

With the acquisition by the Trudi group, Olli Olbot is born again, renovated and projected towards the international market, although remaining faithful to its propensity to be natural like all mums’ love.

Trudi, Sevi and Olli Olbot have always combined tradition, research and innovation to propose many product lines, preserving memory and fantasy over the generations.

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