Licensing activity
The Licensing activity of the Trudi Group aims at enhancing and extending the potentials of the Trudi and Sevi brands to other product categories.
Trudi is not just soft toys…The aim of Licensing, in fact, is to develop a concept of “Trudi lifestyle”, a real world of new products that enclose Trudi’s values and design.
Further Details
Why choose Trudi?
Trudi is a classic and long-lasting brand loved by everyone, but it is also a world of characters recognised by people of both genders and all ages. For over 50 years Trudi has been a guarantee of success, a synonym for quality and safety.
Our aims
We aim at creating a Trudi World and Lifestyle, diversifying our products by entering new markets and increasing brand availability. We aim at the satisfaction of new customers by widening our reference target.
Our partners
Trudi’s partners in the licensing programmes are in line with the brand’s values. They are carefully selected companies, which stand out in their sectors and are characterized by great intrinsic and perceived quality, with an autonomous and specialized distribution network.